Head of Operations · GoStockUpNew York, USA
I build operations that turn ambition into sustainable growth.
I run operations at GoStockUp, an online grocery in New York that ships to all 50 states. I own the full path of a product, from the supplier order and inventory to picking, packing and delivery. My job is to connect people, processes and systems so the business runs on clear rules instead of manual decisions.
Median time from order to fulfillment, Dec 2025 → Sep 2026
Projects and initiatives since February 2025
Up to fewer “Where is my order?” requests after own tracking
U.S. states served by nationwide shipping, incl. perishables
Company results from internal portfolio estimates, delivered together with cross-functional teams.
Scale of the work
In February 2025 GoStockUp ran on manual decisions and someone else’s inventory software. Everything below was built while the store kept selling every day.
Selected work
I have founded and grown companies, built operating systems and led teams. These are the three pillars of my experience.
All projects →Operational rebuild of a growing e-commerce grocer: Shopify, own inventory system, warehouse app, shipping rules and the payment-to-shipping flow.
Founded and led a construction company with more than 150 employees. Renovated 10+ schools and 3 kindergartens, worked with large commercial and public clients.
Business requirements and acceptance for Shopify, POS, QuickBooks, Airtable, ShipStation, Zendesk and in-house tools, so data stays consistent everywhere.
Operating model
Every step has an owner, a status and a checkpoint. Goods move forward only when the previous condition is met.
Strong businesses are built where strategy, discipline and people move at the same pace.
Maxim Lazovsky · Head of Operations
About
I believe in practical leadership: clear rules, visible checkpoints and ownership of the result. My path runs from banking to founding my own construction company to leading operations in U.S. e-commerce.
Banking, construction, e-commerce
Employees at the company I founded
Schools and kindergartens renovated by Wiel Es
Bachelor’s degree in Project Management, final score
Career
Each stage taught its own lessons. Together they shaped how I build teams, scale a business and create long-term value today.
Otkritie Financial Corporation. Grew from a client and operations role to deputy head of a banking unit in about three years.
Financial and investment advisory, projects at the Moscow Traffic Management Situation Center, IT recruitment.
Founded and led a construction company. 150+ employees, renovation of schools and kindergartens, large commercial and public clients.
Head of Operations. Procurement, inventory, e-commerce, warehouse, nationwide and local delivery, internal systems.
Principles
People, processes and outcomes, not just my own area.
Clear statuses and written rules instead of verbal agreements.
I keep learning and grow teams and the business with me.
Strong results come from people who know what to do and why.
Experience
I am a practitioner and entrepreneur with a background in finance, construction and e-commerce operations. I build systems, develop teams and turn complex problems into clear processes.
Processes, SOPs and ownership across departments, so every step has an owner and a checkpoint.
Purchase orders, invoices, payment terms, shipping readiness and exception control.
Shopify, retail and B2B inventory, warehouse fulfillment, local delivery and nationwide shipping.
Business logic, workflow maps and acceptance criteria. Management reporting.
GoStockUp · since February 2025
As Head of Operations, I make sure procurement, warehouse, delivery and business systems work as one chain.
The chain from supplier to fulfilled order, with business rules and checkpoints at every step.
Supplier orders, invoices and payment terms, shipping readiness, dependencies inside containers.
Rules for confirming payments: paid, partially paid, overpaid, balance due. Visibility for accounting.
Order statuses, QR scanning, bin locations, box counts, labels and tracking handoff.
FedEx and UPS nationwide, cold-chain packing for perishables, local delivery, pickup, proof of delivery.
Consistent SKUs, stock, variants and categories across the store, accounting systems and suppliers.
Separate retail and B2B stock, returns, case-to-unit conversion, unit cost.
Requirements and acceptance for Shopify, POS, QuickBooks, Airtable, ShipStation, Zendesk and in-house tools.
Order flow metrics, fulfillment cycle, catalog risks, shipping cost checks.
Aligning operations with IT, marketing, customer support, finance and outside partners.
I lead and coordinate these areas. Engineering, marketing and finance are run by their own specialists: I define the business logic and accept the result.
Projects · Feb 2025 – Oct 2026
12 of the 34 projects I have led at GoStockUp. Each started with a concrete operational problem. I defined the business logic, requirements and launch; engineering and other teams delivered their parts.
Led the operational side of moving to Shopify: correct data and statuses, shared rules across Shopify, POS, QuickBooks, Airtable, ShipStation and Zendesk.
Warehouse, order processing and accounting now run on one Shopify backbone.
Stock accounting depended on the parent company’s software. We moved to our own system while the store kept selling.
~2 months, team of 3, no critical incidents and no sales stoppage.
Stock kept in fractions of a case created rounding errors (1/6 = 0.1667). Stock is now kept in units; case-to-unit conversion happens at purchase and sale.
Removed the source of drifting stock errors behind stockouts and refunds.
“Where is my order?” requests overloaded support. Built tracking logic on real warehouse statuses, later linked to the warehouse app, with photo proof of delivery.
Up to 98% fewer WISMO requests (internal estimate).
Five standard carrier zones did not reflect how perishables survive long trips. Built 10 internal zones and a rule that blocks a product at checkout for ZIPs where damage risk exceeds 10%.
About 50% fewer complaints about product condition (internal estimate).
Manual picking made errors and delays hard to trace. Designed flows for shipping, local delivery and pickup with packer, supervisor and office roles.
The catalog followed internal habits, not how people shop. Built a 4-level category tree from feedback of ~300 customers, mapped to Shopify Smart Collections, plus a web tool so staff can classify new products on their own.
Category decisions moved from one person to a shared reference.
Removing one tag from ~5,000 products required exports, manual prep and re-uploads. Built a web action that does it through the API.
Staff time per operation: 4–5 h → 5–10 min.
Too many low-demand items added warehouse complexity, tied-up capital and catalog upkeep. Demand analysis and a targeted cut, coordinated with purchasing and inventory.
7,928 SKUs in May → about 2,527 active unique SKUs in September.
Invoices, currency purchases and supplier payments used to blur into one status. Designed separate accounting records and per-supplier release rules in Airtable.
Can we offer free shipping on non-perishables without destroying margin? Built a model on real orders, margins and carrier quotes.
A test-ready recommendation for threshold, carrier and fees.
A game-style rewards program that turns seasonal spend into visible progress. Designed checkpoint economics, gift costs, refund rules, Shopify data model, warehouse handling and a bilingual interactive prototype.
Full product spec and a working RU/EN prototype.
Projects/GoStockUp
Operations, scale and growth of an e-commerce grocer
Since February 2025 I have led operations at GoStockUp, an online supermarket of Eastern European food with a store in Oceanside, New York, and shipping to every state. In 20 months, starting from manual processes and someone else’s software, I led the build of a complete operating system: 34 projects across catalog, inventory, warehouse, shipping, finance and growth.
4,000+ products online and in store. Local delivery in New York, nationwide shipping including Hawaii, perishables in cold-chain packaging.
Stock lived in someone else’s software, the catalog was noisy, the warehouse could not be measured, and payment terms were tracked by hand.
Define the problem, write the business rules and checkpoints, turn them into requirements, then accept the result with each team.
Suppliers and containers, retail and B2B inventory, warehouse fulfillment, perishable shipping and integrations.
Median order-to-fulfillment, Dec 2025 → Sep 2026
Staff time to clean one tag across ~5,000 products
Up to fewer “Where is my order?” requests
About fewer complaints on condition after the 10-zone model
Internal portfolio estimates. Order cycle is end-to-end, not packing time alone.
Before → after
What GoStockUp operations looked like when I joined, and what works today.
| Area | February 2025 | October 2026 | |
|---|---|---|---|
| Inventory | Kept in the parent company’s software, in fractions of a case | → | Own system, counted in units, retail and B2B separated |
| Catalog | Duplicates, inconsistent names, ~7,900 SKUs | → | 4-level shopper taxonomy, ~2,500 active SKUs, one-click tools |
| Warehouse | Manual picking, no way to measure it | → | QR pick tickets, bin locations, order logs, box control |
| Customer updates | Support answered “Where is my order?” by hand | → | Own tracking on real statuses, up to 98% fewer requests |
| Shipping risk | 5 standard carrier zones for perishables | → | 10 internal zones and ZIP blocking, ~50% fewer complaints |
| Payments | One “Paid” status for every supplier | → | Per-supplier terms, release rules, mixed containers |
| Order cycle | 82 hours median | → | 19 hours median |
| Decisions | Intuition and habit | → | Models built on 12,000+ real orders |
Timeline
Each project made the next one possible. Here is the order in which the operating system was built.
How projects connect
Not a list of separate tasks. Each early step led to a system-level fix.
| Business problem | First step | System-level step | Effect |
|---|---|---|---|
| Noisy catalog | Deduplication and title rules | Taxonomy → category builder → tag cleanup | Stable product IDs, tags and collections |
| Stock doesn’t match | Inventory review across stores | Own inventory → unit-based → B2B rules | Fewer rounding and double write-off errors |
| Warehouse can’t be measured | Order statuses and tracking | Warehouse app, QR, logs, box count | Visible fulfillment for team and customers |
| Products arrive damaged | Own 10 shipping zones | ZIP eligibility and perishable rules | Risky product/ZIP combos blocked before payment |
| Unclear shipment readiness | PO, invoice and payment rules | Airtable accounting → mixed containers → shipping | Payment terms enforced before release |
| Retention | Season Pass economics | Free and Go+ tracks, prototype | Gamified progress and reward mechanics |
| Expensive shipping | Local delivery cost analysis | Margins, abandoned checkouts, threshold model | Threshold and carrier chosen on data |
As Head of Operations I find the problem, define the business logic and requirements, run the launch and control the result. Engineering, marketing and customer support do their own parts of the work.
Approach
A business grows faster when decisions don’t depend on one person’s memory. My job is to turn agreements into clear rules, and rules into systems that work every day.
Method in four steps
Walk the path from supplier to customer and mark where time, money and data get lost.
Define statuses, transitions and checkpoints. Every step gets an owner.
Requirements and acceptance criteria, so rules live in Shopify, accounting and the warehouse, not in spreadsheets.
Accept the result, watch order flow and exceptions, adjust rules based on facts.
Principles
People, processes and outcomes, not just my own area.
Clear statuses and written rules instead of verbal agreements.
Thresholds, carriers and priorities are chosen from real orders, not guesses.
Strong results come from people who know what to do and why.
I define the business logic and accept the result. My job is to make procurement, warehouse, delivery and systems work as one chain.
Maxim Lazovsky · Head of Operations, GoStockUp
Press
Official pages and profiles where you can learn more about me and my work.
GoStockUp lists me as Head of Operations.
Oversees procurement, inventory, warehousing, fulfillment and nationwide delivery.gostockup.com/pages/about
Career history and experience.
linkedin.com/in/maxim-lazovsky-18467533aThe online supermarket whose operations I lead: catalog, delivery options and service policies.
gostockup.comMy writing on operations, scaling and e-commerce automation will appear here.